WORKSHOP OVERVIEW

Your day-to-day marketing gig doesn't make you a writer. Or does it?

Everybody writes. Especially marketers. Nurture emails, social updates, SEO, stakeholder presentations (and an endless list more)... they all count as writing. Each requires you to communicate, captivate, and convince your audience.

Whether you're a new writer connecting with customers or a non-writer seeking big-ups from the higher-ups, this LIVE workshop will help you go from cautious to confident.

This is a LIVE workshop only and will not be available on-demand. Sorry, we do not provide workshop slides as a takeaway, but there are plenty of other online resources and takeaway materials.

Marketing Writing for New Writers and Non-Writers focuses on audience-centric writing rather than the nuts and bolts of product-centric features-advantages-benefits content. You'll learn...

• How to organize a piece of writing based on topic and audience
• How to adopt a brand voice for your writing
• How to adjust your tone for different contexts
• How to write compelling headlines
• How to hone your pathological empathy so you can create content that resonates with your audience

What's Included:

• Four hours of live, online interaction with your instructor, plus individual hands-on exercises and peer discussion
• On-demand e-learning to augment and reinforce what you learn in the classroom
• A comprehensive workbook with in-class activities and the essential takeaways
• A chance to earn the MarketingProfs Certified Marketing Writer I credential

You should attend if you:

• Are a newbie writer (or non-writer) looking for a proven process to succeed from the get-go-the MarketingProfs approach to writing
• Like to learn by doing? Refining your writing projects through exercises and feedback
• Want to network with like-minded marketers facing the same challenges and struggles as new marketing writers

Get certified:

Earn a writing credential that'll prove your newfound prowess: MarketingProfs Certified Marketing Writer I. By registering for this workshop, you've already taken the first step. To get certified?

• Attend the LIVE workshop on April 11 (it will not be available on-demand)
• Complete the companion e-learning materials
• Pass the certification exam with a 70% score or higher within 60 days

OVERVIEW

Google's axing our old friend Universal Analytics this summer, and GA4 is the new name of the game. Are you ready? Or are you (like most of us) still figuring out the how, the where, and the "what does that option actually mean" of it all?

Or maybe you have other analytics questions—because the whole world doesn't revolve around Google, even though it feels like it some days?

Katie Robbert of Trust Insights to the rescue with personalized, one-on-one advice!

During Katie's Ask an Expert sessions, you'll get 20 minutes to ask your burning analytics questions, seek clarity on a specific problem area, and get the advice you need to succeed. Simply book your appointment and join her at your scheduled time for a live Zoom meeting. Afterward, we'll send you a recording of your conversation. Easy, peasy.

These consulting sessions are available to Shakeup B2B registrants only… and when they're gone, they're gone. The books open for reservations starting on March 30.

OVERVIEW

You need to know what makes your buyers tick. But understanding your buyers and building sales personas is hard.

Or is it?

If you're responsible for building personas to help sales better communicate with customers—or simply want to build better relationships and create more engagement with audiences throughout the customer journey—help is on the way.

Don't miss out on your chance for a personalized, one-on-one Ask an Expert appointment with sales and relationship coach Mamie Lamley. Get answers to your persona questions, seek clarity on specific areas of sales and relationship building, and get the advice you and your team need to succeed.

Book your 20-minute Ask an Expert session and join her at your scheduled time for a live Zoom meeting. Afterward, we'll send you a recording of your conversation.

These consulting sessions are available to Shakeup B2B registrants only… and when they're gone, they're gone. The books open for reservations starting on March 30.

WORKSHOP OVERVIEW

Demand generation and marketing automation are two powerful elements of a smart marketer's plan for B2B success. And the good news is, getting the best results from them doesn't require magic–Just good science!

Instructor Kenda Macdonald is here to get you started in Attract and Nurture: Demand Generation. She'll provide the low-down on using behavioral psychology-based evidence to trigger your desired actions. You'll learn how to toss out your typical funnel and instead master life cycle marketing, the buyer purchase formula, and the five buyer awareness stages.

Make this workshop extra hands-on and progress your demand gen programs starting day one. Bring a lead magnet, map your follow-up process, and, if you've got the courage, volunteer to share your work with your fellow attendees. (Recommended, not required.)

This is a LIVE workshop only and will not be available on-demand. Sorry, we do not provide workshop slides as a handout, but there are plenty of other online resources, tools, templates, and takeaway materials.

Attract and Nurture: Demand Generation focuses on the first two phases of life cycle marketing-attract and nurture. You'll learn...

• How to combine automation, buyer psychology, and content for demand generation success
• How to identify and use the right type of content to attract and nurture prospects
• How and why lead magnets work for you (and not just during the attract phase!)
• Three types of nurture campaigns

What's Included:

• Four hours of live, online interaction with instructor Kenda Macdonald, plus individual hands-on exercises, and peer discussion
• On-demand e-learning selected to augment and reinforce what you learn in the classroom
• A comprehensive workbook filled with in-class activities and the most-important takeaways
• Online tools, templates, and takeaways you can use to implement your new skills right away
• A chance to earn the MarketingProfs Demand Generation Marketer I credential

You should attend if you:

• Love science and knowing how the mind really works
• Are ready to shake up your existing demand gen programs and get better results
• Are newly responsible for generating demand and want to use a proven method for success from the get-go
• Like to learn by doing-with exercises, templates, and discussion

Get certified:

Earn a credential that'll prove your demand gen knowledge doesn't stop at business as usual: MarketingProfs Certified Demand Generation Marketer I. By registering for this workshop, you've already taken the first step. To get certified...

• Attend the LIVE workshop on April 12 (it will not be available on-demand)
• Complete the companion e-learning materials
• Pass the certification exam with a 70% score or higher within 60 days

OVERVIEW

B2B communities are exploding in popularity… and we're not just talking about LinkedIn or Facebook. Companies are launching private, closed communities, cutting the clutter, and creating customer-first experiences. (Great example: It's the model for our PRO-exclusive Slack community!)

Justin Levy, B2B social media and influencer marketing expert, knows a thing or two about community building. He's been there, done that—successfully. And he's here for a series of one-on-one Ask an Expert appointments all about you.

Ask him about...

• B2B community building
• Closed communities
• Social media
• Influencer marketing

Here's how Ask an Expert works: book your 20-minute session and join him at your scheduled time for a live Zoom meeting. Ask him your questions, and he'll help you get clarity on specific problem areas and give you the personalized advice you need to succeed. Afterward, we'll send you a recording of your conversation.

These consulting sessions are available to Shakeup B2B registrants only… and when they're gone, they're gone. The books open for reservations starting on March 30.

OVERVIEW

Is your marketing copy working for you? Is your SEO content seizing seekers? Are your emails engaging? Calls to action converting?

Writing copy and creating content with oomph is hard. But personalized help is on the way from copywriter and content marketing strategist Rebekah Mays.

During your 20-minute Ask an Expert session, she'll answer your writing and content strategy questions, offer advice, review copy you're stumbling on, and brainstorm new ideas with you—one-on-one. Simply book your appointment and join her at your scheduled time for a live Zoom meeting. Afterward, we'll send you the recording.

These consulting sessions are available to Shakeup B2B registrants only… and when they're gone, they're gone. The books open for reservations starting on March 30.

OVERVIEW

During difficult or uncertain times, we're often visited by a couple of familiar (and unwelcome) guests—anxiety and uncertainty.

And more likely than not, they overstay their welcome.

Throw wet towels on the floor.

And refuse to give us back the bedroom of our brains.

As marketers, we often live in a world of uncertainty—we research, strategize, and project, but our roles also require a constant state of alert readiness so we can turn the ship at any moment as conditions, behaviors, and/or trends change. Mindfulness helps us ground ourselves, and reduces feelings of stress and overwhelm that can be part of our day-to-day experience—especially when it feels the world is already upside down.

Join our founder and CEO Allen Weiss for this important pre-conference session about mindful awareness and how to use it as your greatest ally. He'll cover...

• How to reduce emotional stress and negative or difficult thought patterns
• The keys to better focus and getting more done (without burning out)
• How mindfulness leads to greater passion and inner peace—allowing you to live the life you know you're meant for